How To Write Copy When Selling Offers

Do you struggle to write copy when selling offers for yourself or your clients?

If so, I hear ya! The good news though (something that I learned recently) is that it doesn’t have to be hard.

Say what, Bella?!

I said what I said! And I’ll tell you exactly why: Writing copy becomes loads easier when you learn how to do it ethically. And yes, the same is true even when you’re selling offers.

Why?

Because you’re no longer trying to get into the head of your “ideal client” so that you can manipulate them into buying something.

Instead, you’re focusing on giving them as much information as possible so that they can make the best decision for them.

Doesn’t that sound way better? You’re just being honest. Because if your product or service is something your client or customer needs and can afford, they’ll get it. Especially if you’re giving them enough information to make that decision.

With ethical copy, we’re not just pushing the sales. We’re selling our magic to the right people, at the right point in their journey.

So if writing copy ethically when selling offers is something you’re interested in, I’d love to help you learn more! Keep on reading for the basics!

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Focus on the benefits/impact

In traditional copywriting, we’re taught to use pain points to get our ideal client to buy.

Do pain points work? Absolutely.

Does that make them right? Well… the word “pain” is literally in them, so what does that tell you?

Plain and simple, when we use pain points, we’re using people’s pain to get them to buy from us. That’s manipulative AF.

Don’t get me wrong–there’s nothing wrong with selling. But using manipulation to sell? No thanks.

So what can we do instead of using pain points in our copy?

We focus on the benefits of our offer.

How is your product or service going to benefit or impact your client or customer? This is the end result your offer will give them.

For example: “Get copy that’s ethical and full of your personality so that you can attract your dream clients while feeling good about your business.”

What’s the benefit here? Attracting our dream clients WHILE feeling good about our business. Sounds great to me!

Be clear on what’s included

Be clear on what’s included in your offer. Give them all the deets. Your audience should have little-to-no questions once they’re done reading about your offer.

I can’t tell you how many times I’ve read sales pages where there isn’t any information about what’s included. Instead, it just looks like a long ass letter filled with manipulative tactics telling their readers why they should buy their offer.

Yeah… we don’t do that here, mkay?

Here’s a great example of how to say what’s included in your offer:

“Here’s What’s Included…

Brand Questionnaire
30-Minute Onboarding Call
Your Copywriting Project
Two Revisions”

It really is that simple!

Related: Copywriting Tips for Beginners

Let them know who it’s for

Be clear about who your offers are for. It might be easier than you think!

Here’s an example:

“Who this is for…

Service-based entrepreneurs
Coaches
Influencers”

If you want to get even more specific, you can also say who it’s not for.

Include the price

Have you ever looked at a menu at a restaurant, only to find that they don’t share their prices? It might make you choose another restaurant that does share their prices (I definitely would)!

When we share our prices upfront, we help people make the best decision for them and save both of us a lot of time.

There’s a lot of controversy around sharing your prices or not in the online business world. But it’s manipulative to hide your prices. Especially if you make potential clients hop on a sales call with you in order for them to learn what the price is.

Give a strong and clear CTA

Don’t let your readers be confused about what to do next after learning about your offer. Give them a strong and clear call-to-action and use it in an active voice.

Examples:

Link in bio
Work with me
Apply now

A call-to-action should always be at the end of your offer. It can even be thrown in a few times throughout copy such as emails or sales pages. But always make sure to include it at the end.

Edit your copy

Of course, you always want to make sure your copy is free of grammar and punctuation errors before sharing it.

I highly recommend Grammarly for this! I use it every single day in my business and its helped improve my writing so much over the last couple of years, so I will always recommend it to my fellow entrepreneurs and writers!