Copywriting is a powerful skill that’s required if you’re a business owner, want to make an impact in the world, and want to make a lot of money while doing it.
When I first started Written by Bella, I was only a blogger. I didn’t know any copywriting tips, and as a result, my blog posts were messy, had no clear direction, and were bringing in zero dollars. (Yikes)
Have you ever felt that way when writing for your business? You have no idea where to start or what to say, and when you do get some words down, you don’t feel confident about your message at all.
I’ve been there. And let me tell you–that all changed when I learned some basic copywriting tips.
In today’s post, I’ll be sharing those tips with you so that you can take your blog, business, Instagram account, or YouTube channel to the next level. (Yes, even your YT channel! I’m tellin’ you, copywriting is everywhere!)
Hook them with headlines/first sentences
The headline or first sentence is the most important thing you can write because it’s the first thing your reader sees. If you can’t get them to read that, how do expect them to read everything else, right?
The key is to use headlines/first sentences to reel in your reader. Make them captivating, but not misleading.
Here are some examples of captivating headlines that work:
- The Secret to Getting it All Done Without Burnout or Overwhelm
- Dumbledore’s Dark Secrets Revealed
- How I Made One Million Dollars… and How YOU Can Too
- 5 Keys to Manifesting Your Dream Relationship
- Before You Start Your Day, Try This…
Now here are examples of first sentences that know how to reel in the reader:
- I was curled up in a ball crying on the cold bathroom tile floor.
- I’ve been dying to announce this…
- How did I quit my secure bank job and become a full-time copywriter?
- It was love at first sight.
- If you struggle with anxiety, I’m about to share something that will change your life.
I’m sure a few of these headlines/first sentences made you want to read more, right? That’s the key: Make ’em want more!
Just make sure everything after delivers on their expectations. For example, you don’t want to promise you can help someone make a million dollars, and then not give them any clear, actionable steps to make it happen.
Make it easy for your readers
We all know how short attention spans are these days (It’s true. We’re worse than goldfish). With that said, it’s important to make reading easy for your readers.
No one wants to read a big wall of text with complicated words unless it’s in a good book!
So how can you make reading easier for your audience?
Break up your paragraphs. They shouldn’t be longer than five sentences.
And don’t be afraid of one-sentence paragraphs. Those are my favorite. Can you tell? 😉
If you’re writing a blog post, adding headings, photos, and bullet points can help to break up your text even more and keep the attention of your readers. This blog post is a good example of how to break up your text!
Here is the Instagram version of this post because breaking up your text is just as important on social media:
Cut the fluff
Cut out unnecessary words or sentences. This helps your copy from dragging on.
Examples of words to cut:
- In fact
- So (as in, “This is so important”)
- In order to
Does this mean you can never use these words? Of course not!
It just means not to overuse them.
Here’s an example of a sentence you can cut:
“Some people think that in order to write well, they have to go to college and take really challenging English classes.”
Now let’s cut!
“Some people think that to write well, they have to go to college and take challenging English classes.”
We cut out the fluff. Now the sentence is easier to digest.
Another way you can cut unnecessary words is by using contractions.
Instead of do not, use don’t. Instead of I will, use I’ll.
Write like you’re talking to your BFF
The more personality your copy has, the better!
One way to make sure your copy has personality is to write like you’re talking to your best friend.
This helps you stand out, sound like a real person, and builds connections with your readers.
Boring, formal business jargon isn’t it (it never was). People are more likely to trust businesses or brands that show their humanity.
So share your humanity. Flaunt your personality. It’ll help you stand out as an entrepreneur.
Use a call-to-action
If you never know how to end your writing, I have good news for you!
Use a CTA (call-to-action).
CTAs go at the end of blog posts, Instagram captions, newsletters, website copy, sales pages, etc.
It helps to know what you want your CTA to be before you start writing, that way you know which direction to go.
Do you have something you want your reader or audience to do? (Subscribe to your email list, buy a product, or give you a million dollars?)
If you want them to give you a million dollars, then use that as your CTA and be as clear about it as possible. Just a heads up though: you’ll probably have better luck getting them to subscribe to your email list. 😉
Examples of CTAs:
- New blog post! Link in bio. (Perfect CTA for Instagram)
- Tag a friend who needs to hear this
- Have a question for me about copywriting? Let me know in the comments!
- Click here to purchase our new vegan mascara
- Join us tonight from 6-9 pm for live music!
If you don’t have a clear CTA to use, try asking a fun question. Asking questions is a great way to build connections and to get to know your readers!
Copywriting tips for beginners
Now that you know some basic copywriting tips, try them out! Feel free to come back to this post whenever you need a refresher.
Have any copywriting questions for me? Let me know in the comments!