Copywriting Tips for Beginners

Copywriting is a powerful skill to have if you’re a business owner, want to make difference in the world, and want to make money while doing it.

When I first started my business, I was only a blogger. I didn’t know any copywriting tips, and as a result, my blog posts were messy, had no clear direction, and were bringing in zero dollars. (Yikes)

Have you ever felt that way when writing for your business? You have no idea where to start or what to say, and when you do get some words down, you don’t feel confident about your message at all?

I’ve been there. And lemme tell you–that all changed when I learned the basics of copywriting.

In today’s post, I’ll be sharing what I learned with you so that you can take your business to the next level.

copywriting tips

Disclaimer: This post contains affiliate links. If you sign up/purchase through my link, I make a commission, at no additional cost to you. This allows me to continue to do what I love while creating free and helpful content for you! You can read my full disclosure here.

Hook them with headlines/first sentences

The headline or first sentence is the most important thing you can write because it’s the first thing your reader sees. If you can’t get them to read that, how do expect them to read everything else, right?

The key is to use headlines/first sentences to reel in your reader. Make them captivating, but not misleading.

Here are some examples of captivating headlines that work:

  • The Secret to Getting it All Done Without Burnout or Overwhelm
  • Dumbledore’s Dark Secrets Revealed
  • How I Made One Million Dollars… and How YOU Can Too
  • 5 Keys to Manifesting Your Dream Relationship
  • Before You Start Your Day, Try This…

Now here are examples of first sentences that reel in the reader:

  • I was curled up in a ball crying on the cold bathroom tile floor.
  • I’ve been dying to announce this…
  • How did I quit my secure bank job and become a full-time copywriter?
  • It was love at first sight.
  • If you struggle with anxiety, I’m about to share something that will change your life.

I’m sure a few of these headlines/first sentences made you want to read more, right? That’s the key: Make ’em want more!

Just make sure everything after delivers on their expectations. For example, you don’t want to promise you can help someone make a million dollars, and then not give them any clear, actionable steps to make it happen.

Related: How To Write Copy When Selling Your Offers

Make reading easy for your audience

We all know how short attention spans are these days. With that said, it’s important to make reading easy for your readers.

No one wants to read a big wall of text with complicated words unless it’s in a good book!

So how can you make reading easier for your audience?

Break up your paragraphs. They shouldn’t be longer than five sentences. And don’t be afraid of one-sentence paragraphs. Those are my favorite!

If you’re writing a blog post, adding headings, photos, and bullet points can help to break up your text even more and keep the attention of your readers. This blog post is a good example of how to break up your text!

Here is the Instagram version of this post because breaking up your text is just as important on social media:copywriting tips

Cut the fluff

Cut out unnecessary words or sentences. This helps your copy from dragging on.

Examples of words to cut:

  • Really
  • Very
  • Absolutely
  • Totally
  • In fact
  • Literally
  • Actually
  • Basically
  • So (as in, “This is so important”)
  • In order to

Does this mean you can never use these words? Of course not!

It just means not to overuse them.

Here’s an example of a sentence you can cut:

“Some people think that in order to write well, they have to go to college and take really challenging English classes.”

Now let’s cut!

“Some people think that to write well, they have to go to college and take challenging English classes.”

We cut out the fluff. Now the sentence is easier to digest.

Another way you can cut unnecessary words is by using contractions.

Instead of do not, use don’t. Instead of I will, use I’ll.

Contractions will help your copy flow instead of sounding robotic.

Write like you’re talking to your BFF

The more personality your copy has, the better!

One way to make sure your copy has personality is to write like you’re talking to your best friend.

This helps you stand out, sound like a real person, and builds connections with your readers.

Boring, formal business jargon isn’t it (it never was). People are more likely to trust businesses or brands that show their humanity.

So share your humanity. Flaunt your personality. It’ll help you stand out as an entrepreneur.

Use a call-to-action

If you never know how to end your writing, I have good news for you!

Use a CTA (call-to-action).

CTAs go at the end of blog posts, Instagram captions, newsletters, website copy, sales pages, etc.

It helps to know what you want your CTA to be before you start writing, that way you know which direction to go.

Do you have something you want your reader or audience to do? (Subscribe to your email list, buy a product, or watch your YouTube video?)

If you want them to subscribe to your email list, then use that as your CTA and be as clear about it as possible.

Examples of CTAs:

  • New blog post! Link in bio. (Perfect CTA for Instagram)
  • Tag a friend who needs to hear this
  • Have a question for me about copywriting? Let me know in the comments!
  • Click here to purchase our new vegan mascara
  • Join us tonight from 6-9 pm for live music!

If you don’t have a clear CTA to use, try asking a fun question. Asking questions is a great way to build connections and to get to know your readers!

Edit your copy

Before you publish, post, or send final copy to your clients, make sure you’re editing your work. I always check my writing in Grammarly before showing it to anyone.

If you write on a daily basis, I highly recommend Grammarly. Its helped improve my writing and has even gotten me editing jobs!

Copywriting tips for beginners

I hope you found these copywriting tips helpful! Feel free to come back to this post whenever you need a refresher.

Have any copywriting questions for me? Let me know in the comments!


  • Hi, Bella! Do you have any copywriting tips for a food business? 🙂 I am running out of CTAs or adjectives! lol!

    • For restaurants, you can always do fun questions like “What’s your favorite thing on the menu? Let us know in the comments!” or “What are you ordering today?!” You can even do something like “Tag someone who would love to eat this!” For adjectives, I LOVE words like simmered, sizzling, smothered, or organic.

  • Hello Bella,
    I wanna ask you about copywriting courses !! I feel every guru out there is trying to sell courses at the end of their blog posts or YT video… which makes me think that their content is’nt full and dependable.. & obviously they’re going to save the best tips for their students right?? Am I even making sense (lol)?

    Thanks for the tips..
    Love your epic story btw.

    • Hi Mohith!

      Yes, you can find a lot of great information on free content but most content creators save their most valuable lessons for their courses. Content creation is a full-time job and selling courses is how a lot of creators make an income so they can continue what they do. With that said, it can be easy to buy courses that don’t deliver! That’s why it’s so important to find the content creators to learn from that you love and trust.

  • This was so helpful! I’m a newish blogger and when I write it just feels like a mess ?. I’m so glad I’ve found your posts, thansk for sharing!

    • I’m so happy to hear you found it helpful! Just keep practicing and you’ll start to feel more confident about your writing. 🙂

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