4 Website Pages Every Online Business Needs

What are the essential website pages every online business needs? You’ve come to the right place because that’s what this post is covering.

I’ve been a website copywriter for over three years now. I’ve seen all kinds of websites, and I’ve learned that there are four main pages that every website should have. Below, I’ll be sharing those website pages so that your business can thrive!

4 website pages every online business needs

Disclaimer: This post contains affiliate links. If you sign up/purchase through my link, I make a commission, at no additional cost to you. This allows me to continue to do what I love while creating free and helpful content for you! You can read my full disclosure here.


The Home page is the most visited page on your website. It needs to give people a good first impression of your business.

The most important way to implement this is through above the fold.

What’s above the fold? Above the fold is the visible part of a website page that people see before they scroll down. The goal here is to tell people how your business is going to impact them in a simple and clear way.

So, for example, if you’re a fitness coach, your above the fold could say something like: “Gain strength in a sustainable way.”

And under that, you can have a call-to-action button that says: “Click here to find out how!”

So, now people who visit your website know that you help people gain strength in a sustainable way. And they can find out how by clicking the call-to-action button.

Clear and simple, right?

After your above the fold content, you can showcase a little bit of everything on your Home page. Some examples include:

  • Your lead magnet (to get people to sign up for your newsletter)
  • Credentials (examples: media you’ve been featured in, the amount of YouTube channel subscribers you have, how many clients you’ve served, etc.)
  • A short bio that leads to your About page so they can learn more about you and your business
  • Your most recent blog posts
  • Your podcast
  • Your book
  • Testimonials


Your About page is where people get to know you and your business more. While About pages are about you and your business, you still want them to be relevant to your ideal client or customer. Make sure it’s super clear how your business can help them.

There are so many different ways to write an About page, so it’s really up to your preference!

Here are some sections you can include on your About page:

  • The story of how you started your business leading up to how you help people now
  • How working with you works (“How It Works”)
  • What you do and who you do it for
  • Some fun facts about you
  • Your mission
  • About the Founder
  • Meet the team
  • A professional bio that people can copy and paste if they’re interviewing you for a podcast or hiring you for a speaking engagement
  • FAQs

Once people are done learning about you and your business, make sure to include a CTA that says: “Work with me” or “Check out our products.”

(P.S. Don’t come for me for not having an About page! It’s currently being rewritten, and I can’t wait to share it with you!)


Whether you sell products, services, or both, you need at least one page where you’ll promote them. Typically, this page is either called “Products” or “Services.”

Note: If you only sell services, this page can also be called “Work With Me.” If you only sell products and not services, then it could also be called “Shop” or “Shop Our Products.” If you sell both products and services, then you can have a Services page and a Products page!

This page should be able to sell your stuff on its own, meaning it needs to be clear enough and give all the important details for people to make an informed buying decision.

If you need support writing descriptions for your offers, check out this post I wrote on how to write copy when selling your offers.


The Contact page is where people go when they want to reach you. They might want to hire you, ask you a question, collaborate with you, or ask you to be on their podcast. It can even be a brand trying to hire you as an influencer!

So you want to make sure reaching you is as easy as possible for them. You can include a contact form for people to fill out, or you can put your email address so they know how to reach you. Make sure to let them know that you’ll get back to them as soon as possible.

I would also put a headline at the top that gives them instructions on how to contact you. For example, mine says: “Need support with copy? Fill out the form below and tell me about your project.”

If you want, you can also include your social media accounts on this page!

Bonus: Legal Pages

Legal Bundle

Now that you know all the essential website pages an online business needs, it’s time for a bonus!

There are a few pages that are actually legally required on your website: Privacy Policy, Disclaimer, and Terms and Conditions.

These pages protect you, your business, and the people who visit your website. If you have a website without these pages, you can face some serious lawsuits.

The good news is that you don’t have to write these pages yourself. They need to be written by a lawyer. Luckily, I was recommended to Amira’s DIY Legal Templates when I first created my website. I’ve been using these templates for five years now, and now I’m the one recommending them to all my entrepreneur friends!

These templates are written by a lawyer, easy to use, updated consistently as new laws roll out (you’ll get access to all updates for free), and all come in a bundle at a discounted price. You’ll also get access to the Facebook group for more support if you have any questions.

So if you’re ready to protect your business legally, make sure to check them out!

4 Website Pages Your Website Needs

I hope you found this post helpful! If you ever need support with your website pages or copy, feel free to leave a question in the comments or reach out if you want to work with me.

Leave a Reply

Your email address will not be published. Required fields are marked *