It’s hard out here for a creative entrepreneur.
When you started your business, you probably found out right away that someone was doing what you wanted already.
Maybe they were the ones who inspired your idea. Or maybe you kind of had an idea… and then you saw what they were doing and you thought “YES! That’s what I want to do!”
Then you end up feeling uninspired and overwhelmed because you don’t want to be a copy-cat.
I feel ya.
But here’s the deal: More people than ever today are starting to realize that they can create a business from their hobby. They’ve cracked the code and now they’re ditching the classic 9 to 5.
There is more to life than working a job you hate and paying bills until you die. Who knew?!
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So, what’s the secret to standing out in a drenched industry?
There are gazillions of bloggers, musicians, wellness coaches, photographers, and artists these days. Hell, people even make money cosplaying (dream job). And you know what? Good for them.
But how can you stand out when so many others are doing the same thing?
By being you.
Your personality, your stories, and your beliefs…
Whether or not you like dipping your fries in a milkshake…
How you put Halloween decorations up on September 1st… and cry as you take them down on November 1st…
Your sleeping position… (Mine? Diagonally across the bed, arms and legs pointing in crazy directions, either on top of my boyfriend or knocking a dog off, twisted torso, hanging off the edge. Yes, I love Sailor Moon so much that I sleep like her)
All the specific things that make you you are going to set you apart from everyone else. The more specific you get, the better. It’ll attract your people, scare off the wrong ones, and build a magic-carpet-riding-whole-new-world type of trust that your ideal client won’t be able to resist.
No one else is you and that’s your business’s secret weapon.
Put fear and insecurities behind you
I get it. Showing yourself is scary. Especially when you’re just starting out. Imposter syndrome gets the best of us.
As a creative entrepreneur, becoming comfortable in your skin is part of the journey.
Pretending to be something you’re not will only attract the wrong people. AKA, clients that you won’t enjoy working with.
When you let your personality shine, there will be people that’ll look forward to every newsletter, social media post, and life update that you share. And there will be people who roll their eyes. Not everyone is going to like you and that’s normal.
Keep being you for the people who care and get value from it. They’re your supporters so do it for them and don’t hold back.
Flaunting your personality in your biz
Ok, so we get that personality is what makes or breaks a business. But where can you include it and how?
Include it everywhere!
- Blog posts
- Social media posts
- Instagram stories
- Email sequences
- Product descriptions
- Digital courses
- Facebook lives
- Your website
- Sales pages
How to include it
Write and talk exactly how you talk! Don’t try to sound overly-formal or use business jargon. That’s going to put your clients/customers to sleep. Pretend your writing or talking to your best friend.
Use catchphrases that you always use. Talk about what you love. Repeat them. (I’m constantly talking about my love for animals and Sailor Moon. I want to be known for that shit)
Maybe you love wine, yoga, or your pet duck. Use what you want to be known for and keep using it.
If you find this overwhelming, consider hiring a copywriter.
The benefits of personality
Still not convinced you should add personality to your business? Here are the benefits I listed and more:
- Standing out in your industry
- Attracting your ideal client
- Scaring off incompatible clients and saving time
- Turning your customers/clients/audience into fans
- Building connection and trust
- Making your business more fun and enjoyable
- Running a business and getting paid to be you (my favorite)
What do you do as a creative entrepreneur and what do you want to be known for? Tell me in the comments!